You already have the gaps.
This is the fix, built, and presented to your leaders. $5,000.
Your Borrower Walkthrough Audit named where qualified borrowers quit and ranked it by severity. This is the next rung. I design and build a working prototype of the corrected borrower page or flow, then present it live to your leadership team so they can review it and question it. You keep the prototype.
A list of findings does not move a board. A working prototype they can click does.
You walked out of the audit with the gaps named, ranked, and on video. Then you had to go sell them internally. That is where it stalls.
Lending leaders describe the same wall. They feel the friction, they can point at it, and they still cannot get the room to act. A findings document gets read once and filed. A ranked list of problems asks your board to picture the fix in their heads, and every person in the room pictures something different. Boards do not fund a picture. They fund something they can see.
Speed is the other half of it. Traditional website and research vendors move on their own calendar. By the time a recommendation turns into anything a leader can actually look at, the quarter is gone and the budget conversation has moved on without you.
A prototype ends both problems at once. Your leadership stops imagining the fix. They click it, in the room, while the person who designed it stands there and answers for it.
The fix, built. Then presented to the people who approve it.
I take the gaps your Borrower Walkthrough Audit surfaced and design the borrower page or flow the way it should have worked. Then I build it, so it is not a description. It is a working thing your leaders can move through.
- A working prototype of the fixed borrower page or flow, built from the gaps the Borrower Walkthrough Audit surfaced
- Every design decision tied back to a specific finding, so your leaders can see which gap each change answers
- The prototype presented live to your leadership team, where they review it and question it directly
- The prototype is yours to keep, and yours to hand to whoever builds it
I do not hand you a recommendation and wish you luck with your board. I build the corrected experience and stand in front of your leadership to defend it. Your team asks the hard questions in the room, with the thing in front of them, and I answer them. We schedule your presentation once the prototype is built.
Why a prototype instead of a slide deck.
What this is not.
The prototype is built and presented. It is not deployed to your site and it is not tested against your live traffic. Preparing the prototype for live testing is a separate, later step called the Conversion Pilot. This engagement ends at a built prototype and the presentation to your leadership.
I fix the borrower page or flow your audit surfaced. I do not rebuild your website, replace your origination system, or touch anything the audit did not name.
I will not quote you a conversion number I cannot defend. Evidence is defensible. Guarantees are not. What you get is the fix, built from your own findings, and your leadership's own read on it after they have questioned it.
The prototype is built from the gaps the Borrower Walkthrough Audit surfaced. Without the audit, there is nothing to build from and no evidence behind a single design decision.
See the fix before you fund the build.
The fix, built and presented
- A working prototype of the fixed borrower page or flow
- Built from the gaps your Borrower Walkthrough Audit surfaced
- Presented live to your leadership team to review and question
- The prototype is yours to keep
Not there yet? Start with the Borrower Walkthrough Audit, or take all four rungs together in the Borrower Experience Review for $7,000.
We schedule your presentation once the prototype is built
Have not run the audit yet? Start there: the Borrower Walkthrough Audit, $3,000. It locates the gaps this fixes.
It builds on the audit. It bundles into the Review.
This is rung four. Every rung is sold on its own, and every rung feeds the one above it.
The Borrower Walkthrough Audit comes first. It is what this prototype is built from. Buy that before you buy this.
If you want the whole ladder, do not buy the rungs one at a time. Bought separately, the four come to $9,649. The Borrower Experience Review bundles all four for $7,000. It is the cheaper path to the same place.
About Shanelle Roberts
Shanelle Roberts is a customer acquisition researcher and systems designer based in Waco, Texas. She has spent 20 years in product and systems design across T-Mobile, Wilmington Trust, M&T Bank, Microsoft, Expedia, and the UN World Food Programme, including 2.5 years inside a regional bank where she led the design team that built the first secure digital payment experience for an institution where fraud had cost mid eight figures across three prior years.
She holds a U.S. Utility Patent from T-Mobile and designed the iOS version of Scam Shield, which stopped over two billion robocalls in its first 18 months.
Every prototype is designed and presented personally by Shanelle. There is no account team and no outsourced build. The person who designs the fix is the person who stands in front of your leadership and answers for it.
Smart Chic Systems, Inc. is based in Waco, Texas. All client engagements are delivered by US-based practitioners.
Stop asking your board to imagine it.
You have the findings. Give your leadership the fix, built, in front of them, with the person who designed it answering the questions.