Your qualified borrowers are leaving your application.
This audit shows you where & why, for $3,000.
We go through your lending application as a well-qualified borrower and document exactly where qualified applicants stop, on screen, ranked by severity. A written Signal Report and a narrated video of the walkthrough. No live session, no intake call, no internal prep required.
No briefing call required. Delivered in 21 business days or a full refund.
Not ready for a full walkthrough yet? Start smaller with a Signal Report from $1,000.
A report. A narrated video. Nothing you have to schedule.
Product Signal Report
All 45 Borrower Friction Index signals, scored for the product you're auditing. The same $1,000 report, included. Built to share with leadership without a briefing call.
Narrated Video
Your application from a borrower's view, every friction point and trust gap called out in real time.
No intake call. No prep from your team.
You purchase
Pay securely via Stripe. Confirmation and scope agreement within one business day.
We research your funnel
Product pages, rate transparency, lead capture, and follow-up, before we touch a screen.
We go through your application
As a well-qualified borrower, on screen, narrating every step. If you provide sandbox credentials we go end to end and work begins the day they arrive. Without them, work starts within one business day of payment and stops at the first credit pull or compliance event.
You receive the report and video
Within 21 business days. Read it with your team. No briefing call required.
Delivered within 21 business days of the confirmed start date, or a full refund.
When the 21-business-day clock starts depends on access. If you provide sandbox credentials, the clock starts the day we receive them, and they must reach us within 5 business days of your signed scope agreement. If credentials take longer than 5 business days, the 21-day delivery guarantee is not in effect until they arrive. If you choose not to provide credentials, work starts within one business day of payment and the clock starts then.
The guarantee also assumes your team's availability allows the work to proceed on schedule. If your calendar prevents signing the scope agreement or delivering sandbox credentials in time to allow delivery within 21 business days, the guarantee does not apply.
Questions executives ask.
What's the difference between the Audit and the Borrower Experience Review?
Do you need sandbox credentials?
Can I upgrade to the Borrower Experience Review later?
Is there a limit to how many you take on each month?
Is there any ongoing commitment?
Get the findings. Decide what's next after.
Borrower Experience Audit
- Product Signal Report (all 45 BFI signals, the product you're auditing)
- Narrated video walkthrough
Limited to 8 engagements per month, shared with the Borrower Experience Review
Want the live debrief and prototype too? See the Borrower Experience Review, $7,000 →
About Shanelle Roberts
Shanelle Roberts is a customer acquisition researcher and systems designer based in Waco, Texas. She has spent 20 years in product and systems design across T-Mobile, Wilmington Trust, M&T Bank, Microsoft, Expedia, and the UN World Food Programme, including 2.5 years inside a regional bank where she led the design team that built the first secure digital payment experience for an institution where fraud had cost mid eight figures across three prior years.
She holds a U.S. Utility Patent from T-Mobile and designed the iOS version of Scam Shield, which stopped over two billion robocalls in its first 18 months.
Every audit is conducted personally by Shanelle. There is no account team and no outsourced review. You work directly with the person who goes through your application.
Smart Chic Systems, Inc. is based in Waco, Texas. All client engagements are delivered by US-based practitioners.
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